ComScore actualiza estimación de los Universos de Audiencia

ComScore actualiza estimación de los Universos de Audiencia

Tras conocerse los resultados de su último estudio de enumeración, que analiza data recopilada en diciembre del 2018, ComScore actualizó la estimación de los Universos de Audiencia para la región LATAM. 

En adelante serán utilizadas para Perú las siguientes estimaciones para los productos MMX, Video Metrix, Mobile Metrix y MMX Multi-Platform:

  • La Población Total Digital es de 12.7M de visitantes únicos.
  • 9.6 M de usuarios  de 6 años de edad en adelante acceden a internet desde una PC o tablet en su hogar o centro de labores.
  • 8M de usuarios de 18 años en adelante acceden a internet a través de dispositivos móviles (teléfonos móviles y tablets iOS y Android).


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